2010年12月23日星期四

Facebook newsfeed 的秘密

Sampling Promotion「我和 XX 不是那麼熟稔,又沒有 common friends,為什麼總是不斷地見到他的 wall post?」
「我和 YY 自小玩到大,他的 updates 為什麼沒有 post 上我的 wall ? Top News 冇、Most Recent 都冇...」

Facebook 沒有正式文獻說明 newsfeed 優先次序的 algorithm,但美國有用戶群嘗試在幾個月內記錄各自的活動,並以統計數字破解當中的秘密,經分析後,得出以下推論:

全文:

http://www.chilli-marketing.com/latest-news/62-facebook-newsfeed-



2010年12月17日星期五

Workplace Sampling

Office Sampling

Chilli Marketing conducted an interesting sampling campaign for Ricola herb candy in December-2010.

Tailor made "Workplace Sharing" sampling boxes were made for this campaign. Each of them was filled with individually wrapped Ricola herb candies. The nice and convenient design make it perfect for conference room, reception area or literally anywhere in the office for sharing.

Chilli's services scope included design and production of the dispenser boxes, co-packing, material plus logistic management as well as field works planning and implementation with her professional promoter team.

In this 5-day campaign, the boxed samples were distributed to almost 1,000 corporations in Central, Wanchai, Quarry Bay, Kowloon Bay and Mongkok, created over 160,000 refreshing Ricola experiences amongst office

source: www.chilli-marketing.com/latest-news/59-workplacesampling