Spicy Scribbles by Chilli Marketing

Facebook vs Google+ : A First Comparison | Optimo Asia

2011-07-22T12:41:00.000+08:00

Facebook vs Google+ : A First Comparison | Optimo Asia

Lindt Documentary Mandarin Scripts & VO

2011-01-25T22:21:00.003+08:00

好一段日子沒有寫 TV script 了，執筆的時候竟然真的有點生疏...瑞士蓮 9 分鐘的 documentary adaptation，效果還可以吧!

2010-12-23T17:05:00.002+08:00

Facebook newsfeed 的秘密

「我和 XX 不是那麼熟稔，又沒有 common friends，為什麼總是不斷地見到他的 wall post?」
「我和 YY 自小玩到大，他的 updates 為什麼沒有 post 上我的 wall ? Top News 冇、Most Recent 都冇...」

Facebook 沒有正式文獻說明 newsfeed 優先次序的 algorithm，但美國有用戶群嘗試在幾個月內記錄各自的活動，並以統計數字破解當中的秘密，經分析後，得出以下推論:

全文:

http://www.chilli-marketing.com/latest-news/62-facebook-newsfeed-

2010-12-17T23:43:00.002+08:00

Workplace Sampling

Friday, 17 December 2010 16:24

Chilli Marketing conducted an interesting sampling campaign for Ricola herb candy in December-2010.

Tailor made "Workplace Sharing" sampling boxes were made for this campaign. Each of them was filled with individually wrapped Ricola herb candies. The nice and convenient design make it perfect for conference room, reception area or literally anywhere in the office for sharing.

Chilli's services scope included design and production of the dispenser boxes, co-packing, material plus logistic management as well as field works planning and implementation with her professional promoter team.

In this 5-day campaign, the boxed samples were distributed to almost 1,000 corporations in Central, Wanchai, Quarry Bay, Kowloon Bay and Mongkok, created over 160,000 refreshing Ricola experiences amongst office

source: www.chilli-marketing.com/latest-news/59-workplacesampling

Creating online Buzz from Below-the-line Marketing

2010-11-23T12:03:00.004+08:00

Here's quite an inspiring article on above:
http://www.chilli-marketing.com/latest-news/56-creating-buzz-with-below-the-line-events

Happy reading!!

把歌談心 - 林姍姍

2010-11-15T23:21:00.001+08:00

Marvellous Inventions of Leonardo da Vinci

2010-11-15T23:12:00.000+08:00

By Roger Tang · View Photos

↓ ↑

http://www.facebook.com/album.php?aid=239129&id=536878715&l=e5dcd26144

很有啟發性的展覽，真誠推介!!

2010-11-15T23:02:00.000+08:00

Below The Line Marketing - Direct & Personal

Thursday, 11 November 2010 15:10

[轉貼: www.marketingpower.com -- Below The Line Marketing - Direct & Personal]

More and more organisations are relying on non-media communications for their B2B & B2C marketing. They may offer less exposure, but these ‘behind the scenes’ campaigns are gaining momentum in companies both large and small.

Below the line marketing activities are broadly defined as those that offer direct, often personal communication to the target audience. Email, direct mail, events/exhibitions and telemarketing form the basis of below the line communications. Connected to these activities are often preliminary marketing efforts including market research, audience/market segmentation and public relations.

A mix of above and below the line marketing has traditionally been seen as essential for sales and branding campaigns. However with decreased media spend and the evolution of email and digital communications, below the line marketing is becoming a standalone approach for B2B & B2C sales and marketing.

The characteristics of below the line marketing activities are also the advantages:

Don’t be fooled into thinking that below the line campaigns are quick and dirty. Rather they are based on established industry standards, run by expert marketers to highly qualified databases and/or targeted audiences.

THE BENEFITS OF BELOW THE LINE MARKETING CAMPAIGNS

THEY ARE INTELLIGENT
THEY ALLOW YOU TO ENGAGE DIRECTLY WITH CUSTOMERS
THEY HAVE A SHORT TURNAROUND
THEY ARE FLEXIBLE
THEY ARE MORE ‘TRACKABLE’
THEY ARE COST EFFECTIVE